This has been a pretty requested topic for such a long time but, for some reason, I never decided to actually write about it. Maybe it was because I feel like the way you edit your photos should be really personal and unique, in order to create your own image and transmit your personality through your feed.

But, I think it’s a good idea to give you a few tips on how to edit your photos and, the most important and requested thing, how to build a cohesive feed. I get many comments and messages regarding my feed aesthetic, and I have to say that it’s both easy and hard work.

I would say that it’s easy since it’s what I love and it all makes sense together. But, on the other hand, it is hard work since you have to plan and organise the pictures so they look nice next to each other.

So, with all said, I’m going to give you a few tips on how to edit your photos, and then I’ll talk about how to build a cohesive and aesthetic feed, since that’s the natural order.


I’ll never get tired of saying it. Even though it’s an amazing shot, over editing it will make it look too fake and, consequently, it won’t be liked that much. Edit it enough to accentuate what you like, but don’t go crazy with tools until the original and the result has nothing in common.


I know that the easy way to edit a photo is just using a filter and that’s it, but that is too basic and it’s not going to show the best features of a picture. Instead of that, try playing with all the features that the app/editor you’re using offers you. Personally, I love to play with contrast, temperature, exposure, and white balances.


I know that many bloggers and influencers are currently selling their own presets. Again, it’s an easy thing to do, just adding a filter, but that won’t be unique to you and won’t show your personality since many people will be using the exact same thing to edit their photos. Instead of that, play around a bit and create your own. Believe me, it’s not that difficult. You could be using the famous Lightroom or even Vsco. That would be your base of editing, and then you’ll add or retouch a few features depending on what every picture needs.

And now, is turn to talk about how to create a cohesive and aesthetically pleasing feed, that is satisfying to look at, and that really reflects your personality and vision.


It’s really important to know which your style is. From the style of photography, you want to go for (editorial style or more casual street style shots, for example), to the things that you want to share. It’s as important to have a cohesive colour theme as to have a cohesive content. For example, you can’t be mixing a lot of different topics in your grid, since that will make no sense.


This will help and save you a lot of time. Maybe you’re at a cute location and want to take a shot, but really think if that’s going to match your feed. And, the same way, if you’re going for a photo shoot, think about the locations in advance, so you’re going for the most suitable ones for your feed.


This is a really typical one, but it’s true. Using the same way of editing, preset, or filter will instantly help you a lot when building a nice and aesthetic feed. That’ll help a lot when it comes to colour palette, but remember that every single photo needs some specific adjustments so it looks the best it cans.


Using an app to plan your grid in advance will help you visualize how it’s going to look like before posting it in your IG feed. I’ve been using one called “Later” for such a long time, but I know there are many others that do basically the same like for example Unum and many others.

So these have been all my top tips for editing and creating a cohesive Instagram feed. Maybe these sound like really basic tips but this is what works the best for me and what I think it’s the most important to keep in mind.

Do you have any other tips? Did any of these help you? Definitely tell me so in the comments down below and I’ll be glad to read!

Love and lipstick ❤

Processed with VSCO with a4 preset07F3FAAD-C457-42E8-9C89-40E617CE74C8Processed with VSCO with a4 preset

Follow @thegoldlipstick on Instagram